Proper balance and proper analysis of player behavior is the key to high monetization.

Hello, my name is Alexey Ezhov. I have been engaged in game design for more than 7 years. Started working in a small company Brighter games from its very foundation until its closure. During this time, 2 projects in the match 3 battler genre were completed. The first project - Arcane Battles - midcore / hardcore with elements of a card collectible game, showed high retention at the start, but then marketing problems arose when scaling. The second project, Sweet and Sour casual/midcore, was done in partnership with a major game developer.

In both projects, I am the only game designer, my responsibilities included the development of balance, internal economics, plot writing and analytics.

After a long break, during which I was engaged in sales, and game design remained my active hobby - I gave a lecture to students about game development and game design, participated in several game projects with friends, I moved to Georgia, where, to my great surprise, I discovered the company - Spoody Games, where a game designer was needed. The company was engaged in the development of hyper casual games. For six months of cooperation, we managed to develop more than 15 prototypes, 2 of them were released on google.play. My responsibilities included creating game design documentation, searching and selecting mechanics, as well as managing a team of 2 artists and 2 developers.

Further, after the restructuring, the company changed the direction of development to gamefi projects - games using blockchain technology to issue cryptocurrency and assets to players as NFT. The project was developed entirely with my participation: research, search for genre and setting, development of the vision of the project and the company, preparation of documents for the search for investors, team formation.

At the moment, I am ready to consider lead/senior game designer vacancies, ideally in blockchain-related game projects.